Luma AI
EDITOR'S PICKby Luma Labs Inc🎬 Video GenerationRay3 cinematic video from $30/mo — 4K HDR, lip sync, image generation, and multimodal Luma Agents for creative production at scale
Our take: Ray3 is the most cinematic AI video model available — the $30/mo Plus plan includes commercial use and access to third-party models. If you are serious about AI video production, Luma's quality-to-price ratio is unmatched. The Ultra plan ($300/mo) is for studios and agencies doing this at scale.
Ray3/Ray3.14 video generation, Photon image generation, lip sync, video-to-video Modify, inpainting, keyframes, Reframe, 4K HDR, Brainstorm mode, multimodal Luma Agent, third-party model access (Plus+), commercial use (Plus+), guest collaborator access
Last updated: March 29, 2026 · Pricing verified from official sources. Prices are subject to change by the provider.
Pricing
Price stable
Free TierYes — limited credits, standard quality, commercial use not included
Entry Plan$30/mo Plus (Luma + third-party image/video models, edit access for guest collaborators, commercial use rights)
Team Plan$90/mo Pro (4x Luma Agents usage) / $300/mo Ultra (15x Luma Agents usage) — Team & Enterprise: Contact Us
EnterpriseCustom pricing
API PricingLuma Dream Machine API (separate credit system from app subscription)
See full API pricing & compare models →Prices exclude applicable taxes (VAT/GST/sales tax varies by region). Monthly prices shown — annual plans typically save 15-20%.
Specifications
Context / InputText prompts, reference images, video uploads
Max OutputUp to 4K HDR video clips (5–20s), AI-generated images, lip sync video output
ModalitiesText/image/video → video generation, image generation, lip sync, and audio
Agent / AgenticYes — Luma Agent (full creative multimodal AI, usage scales with Pro/Ultra subscription)
SecurityEnterprise: no training data use, dedicated support, team organization & management
Self-hostedNo
AI Fit Score Benchmark Data
Performance indicators used in our Fit Score engine. Scores are normalised 0–100 based on industry benchmarks and testing.
72
Reasoning
70
Code Quality
82
Speed
80
Ecosystem
Luma AI — Who Is It Best For?
Cinematic AI video, VFX work, advertising production, film, creative agencies, content at scale
Ideal for:DesignersMarketersFreelancersFoundersother
✅ Strengths
• Free tier available
• Competitive pricing ($30/mo)
• Text prompts, reference images, video uploads context
• Yes — Luma Agent (full creative multimodal AI, usage scales with Pro/Ultra subscription)
• Enterprise: no training data use, dedicated support, team organization & management certified
• Ray3/Ray3.14 video generation
💭 Consider
• Cloud-only (no self-hosting)
• Enterprise plan may be required for teams
💡 Budget tip: Start with Luma AI's free tier to test it. Paid plans start at $30/mo. For a free alternative, check out Runway Gen-4.5.
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Frequently Asked Questions
How much does Luma AI cost?
Luma AI offers a free tier. Paid plans start at $30/month. Enterprise pricing is available on request.
Is Luma AI free?
Yes, Luma AI offers a free tier with limited features. For full access, paid plans start at $30/month.
What is Luma AI best for?
Luma AI is best for Cinematic AI video, VFX work, advertising production, film, creative agencies, content at scale. Key features include: Ray3/Ray3.14 video generation, Photon image generation, lip sync, video-to-video Modify, inpainting, keyframes, Reframe, 4K HDR, Brainstorm mode, multimodal Luma Agent, third-party model access (Plus+), commercial use (Plus+), guest collaborator access.
Is Luma AI right for you?
Get a personalised AI Fit Score based on your role, budget, team size, and priorities.
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AiToolsMentor.com · Pricing verified March 29, 2026 · AI Tools Mentor Fit Score