Clay
by Clay๐ค Sales & CRMEnrich any lead list with 150+ data sources at once โ AI personalizes outreach at scale
An AI-powered data enrichment tool for go-to-market teams. Clay pulls data from 75+ sources to build detailed prospect profiles, then uses AI agents (Claygent) to research and personalize outreach at scale. Starts at $495/mo.
Waterfall enrichment, AI agent, 150+ data sources, Claygent research, CRM integrations, web intent
Last updated: March 29, 2026 ยท Pricing verified from official sources. Prices are subject to change by the provider.
Pricing
Price stable
Free TierYes โ 100 credits/mo
Entry Plan$185/mo Launch
Team Plan$495/mo Growth
EnterpriseCustom pricing
API Pricing150+ integrations
See full API pricing & compare models โPrices exclude applicable taxes (VAT/GST/sales tax varies by region). Monthly prices shown โ annual plans typically save 15-20%.
Specifications
Context / Input150+ data sources
Max OutputEnriched leads, personalized messages
ModalitiesText
Agent / AgenticYes โ Claygent
SecuritySOC 2
Self-hostedNo
Clay โ Who Is It Best For?
Data enrichment, personalized outreach at scale
Ideal for:salesMarketersFounders
โ
Strengths
โข Free tier available
โข 150+ data sources context
โข Yes โ Claygent
โข SOC 2 certified
โข Waterfall enrichment
๐ญ Consider
โข Premium pricing ($185/mo)
โข Cloud-only (no self-hosting)
๐ก Budget tip: Start with Clay's free tier to test it. Paid plans start at $185/mo. For a free alternative, check out Agentforce.
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Frequently Asked Questions
How much does Clay cost?
Clay offers a free tier. Paid plans start at $185/month. Team plans are $495/user/month. Enterprise pricing is available on request.
Is Clay free?
Yes, Clay offers a free tier with limited features. For full access, paid plans start at $185/month.
What is Clay best for?
Clay is best for Data enrichment, personalized outreach at scale. Key features include: Waterfall enrichment, AI agent, 150+ data sources, Claygent research, CRM integrations, web intent.
Is Clay right for you?
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AiToolsMentor.com ยท Pricing verified March 29, 2026 ยท AI Tools Mentor Fit Score